Love them or hate them, billboards are everywhere you look. Billboards are still one of the best ways to reach a local audience.

If you have done your research and know exactly who you’re trying to reach, Billboards can be used to target almost any demographic with laser precision.

For example, If you discover your ideal customer travels to and from the town center on a regular basis, you can guarantee there will be some sort of poster site along the route you can place your carefully crafted message.

Unlike other advertising media such as social media, TV or radio, billboards can’t be scrolled past or switched off.

Another advantage of billboard advertising is that your target audience doesn’t have to buy a newspaper or a cinema ticket in order to see your message.

Billboards are massive, you only have a few seconds to catch someone’s attention, so being able to show them a bright, eye catching advert with a clear message is another excellent reason Billboards are so effective.

They say that repetition is the mother of learning, by placing your advert in a place that your ideal customer visits on a regular basis will guarantee they know who you are and what you do. Many local businesses fail because people just don’t know they exist.

Billboards are still one of the best ways to reach a specific demographic, whether you visit a train station, supermarket or cinema it is very likely you will see an advertising opportunity.

Once we know the objectives of your campaign and whom you are trying to reach, we will build a campaign that will target your demographic with laser precision.